Do you have a need to forecast products and undertake market, customer and strategic analytics?
There is no data, no people, no processes – just a mandate to get the job done.
Case study in information management productivity improvement
The Problem
There is no data, no people, no processes – just a mandate to get the job done.
Case study in information management productivity improvement
The Problem
- Improving forecasting and strategic analysis of customer revenue and marketing campaign data in a newly spun off organisation.
- Business Intelligence analytics and data integration server software was used to access data from a variety of sources and produce reports for multiple levels of management.
- The organisation then upgraded from a PC based forecasting tool to SAS Enterprise BI Server and achieved automation of time consuming analysis, forecasting and multi-level reporting with improved data accuracy.
- Over time a 600% improvement in productivity was delivered
- Analytics supported 10% revenue growth strategic targets
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